From 10K to 40K Monthly Visitors: SEO breakthrough for $5M+ social media scheduling tool in crowded market

Company Overview

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A leading social media scheduling and management platform serving agencies, SMBs, and enterprise clients with comprehensive social media planning, content creation, and analytics capabilities. The platform offers advanced features, including team collaboration, client approval workflows, and multi-platform publishing across all major social networks.

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The Challenge‍

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When this social media scheduling tool approached us, they were facing significant obstacles despite substantial prior investments:
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• Saturated market competition: Operating in a highly competitive space with 38+ direct competitors plus dozens of affiliate sites
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• Unfocused link building: Over $200K invested in 500+ links without strategic direction (average $400/link in competitive B2B SaaS)
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• Lack of technical & strategic expertise: Missing strategic SEO capabilities despite having a dedicated Head of Content, agency partnerships, and writers
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• Content-business misalignment: No clear connection between content creation efforts and revenue generation
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• Operational inefficiencies: Fragmented workflows across SEO, content creation, and link building teams
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Here you can see competitors landscape, not including other SERP competitors, affiliates & directory websites.

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Phase 1: Full-Funnel SEO Audit & Quick Wins‍

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Our first priority was understanding which content actually drove revenue and identifying immediate optimization opportunities.
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Key Actions:

• Integrated data from Google Ads, product analytics (Heap Analytics), SEO crawls, and web analytics
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• Mapped the complete customer journey from organic traffic to closed deals & LTV
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• Identified high-converting pages for CRO experiments and retargeting campaigns
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• Uncovered quick-win opportunities for page updates and strategic link building

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Discovery: Many pages driving actual sales had been overlooked due to focusing solely on traffic metrics rather that the full-funnel conversion flow

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Phase 2: Content Mapping & Strategic Categorization

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With their blog covering diverse topics, we needed to understand what content actually drove sales directly or indirectly and also type of content that we had to feed LLM results.
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Key Actions:

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• Developed a systematic mapping framework categorizing content by feature relevance, medium, and post type
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• Combined categorization data with performance analytics to identify top-performing content types
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• Mapped by primary products and supporting content to strengthen product-driven topical authority. It also plays a key role in both organic search and AI search (LLMs) visibility
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• Revealed critical gaps between existing content and product features
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• Built a foundation for product-driven topical authority

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Results

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• Clear content landscape view showing which product-driven content performed best and where opportunities existed
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• AI search optimization foundations and strategic direction, ensuring site content is more discoverable and quotable by LLMs in relevant queries

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Phase 3: Competitive Intelligence & Gap Analysis
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‍We built comprehensive competitor research systems to identify high-value opportunities in the crowded market.

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‍Key Actions:
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• Created a custom gap analysis tool combining GSC data with competitor keyword analysis from 18+ competitors
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• Built a database of 50K+ relevant keywords with custom regex filters for product-related terms

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• Mapped all relevant metrics for filtering, prioritizing, and identifying high-value topics
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• Clustered selected keywords into topics and mapped them against existing content to reveal gaps

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Discovery: Systematic approach revealed untapped opportunities where competitors were weak despite high search volume and commercial intent.

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Phase 4: Operations & Workflow Optimization

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Content Updates & Quick Wins

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‍After audit completion, we prioritized pages showing growth potential and sales impact for immediate optimization.

• Identified high-traction pages not fully addressing search intent
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• Implemented structured editorial systems for consistent updates
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• Focused on pages with existing authority that could be enhanced without link building
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Here you can see some of the results without link building (full guides on this process coming soon).

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Content Operations Management

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• Built comprehensive workflow systems in Google Sheets and Asana
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• Created dependable subtasks with SOPs coordinating writers, editors, designers, and publishers
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• Established quality control checkpoints throughout content production
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G-sheet example

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Asana Template Example with dependable subtasks and SOPs

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Strategic Referral Traffic & LLM Optimization

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Scraping pages from Quora and targeting the questions that drive traffic are some of the best resources for qualified referral traffic and for feeding LLM search results (ChatGPT, Perplexity), since those pages get traffic and therefore periodically get re-crawled by search engines on related queries.

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We used a similar process for list articles and directory pages that rank for product-related queries.

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The same goes for Reddit

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It's just much harder to gamify the process on Reddit, but it's doable. You can buy Reddit accounts, subreddits as well, use different devices and proxies, will share more later via guides.

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Phase 5: Strategic Link Building Systems

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We transformed their unfocused link building into a strategic, trackable system.
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Key Actions:

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• Built custom tracking tools for link status, quality assessment, and page-level velocity
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• Discovered and recovered 100+ lost links (worth $40,000+ in value)
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• Implemented anchor text distribution analysis to prevent search engine confusion
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• Created simple form submission process for link swaps and partnerships
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• Established central database tracking collaboration status and quality
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Results:

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‍Systematic approach ensured link investments delivered measurable value while preventing future losses.

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Here are some of the tool examples:

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1. Links status tracking for identifying lost links

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Over the time period, some of the pages were deleted, got updated, or link builders swapped links. To address that problem, we built a custom tool to crawl and check link status. With that we could recover over 100 links, worth $40,000 in value.

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2. Link analysis & reporting tools

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Page Level
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This showed the linked page along with the number of anchors used, the referring page's performance (including estimated traffic and keyword data)

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Anchor Level
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Implemented anchor text distribution analysis to prevent search engine confusion.

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3. Link swaps & partnerships

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For link swaps and partnerships , we built a simple form submission process

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Feeding into a central G-sheet database, allowing us to track the status and quality of each collaboration.

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Results Achieved

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There's much more we did that we are not getting into here. We laid initial strategic foundation not only for SEO but also for Ads, and the team took the lead on implementation.

Early signs are very positive, 4x growth in monthly traffic, from 10K to 40K+.

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Here is just a recap of some of the results achieved:
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• 4x organic traffic growth: From 10K to 40K+ monthly visitors
• Clarity & strategic foundations: SEO, AI Search, CRO, and PPC Ads campaigns
• Operational efficiency: Streamlined workflows across all SEO, content, and link-building activities
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While we can’t share specific sales metrics or company names due to confidentiality, the results speak for themselves. The strategies that delivered this growth are repeatable, and we can apply them to your business next.