Phase-by-phase breakdown
Audit & Roadmap
Weeks 1-2
01 -
Auditing performance and positioning to uncover quick wins and build a prioritized roadmap.
Discovery
ICP & market positioning analysis- Current state assessment: performance, positioning, workflows, tracking, strategy, & tools
- Multi-channel data mapping & audit (core baseline)
- Initial Technical SEO & Core Web Vitals Audit
- Structured Data / Schema Audit for key pages
- Content Format & Structure Audit for AI/LLM Optimization
- E-E-A-T Audit (Experience, Expertise, Authoritativeness, and Trustworthiness)
- Reddit & Quora opportunity research & analysis
Action Plan
- Quick wins & operational gaps
- Schema markup opportunities for key pages
- Reddit & Quora opportunities
- Prioritized list of pages for link building & content updates (traction-dependent)
- Prioritized action plan
- Action plan for non-urgent technical SEO (phase 5)
Quick Wins & System Setup
Weeks 2-4
Implementing quick wins while onboarding and refining content editorial link-building systems.
02 -
Onboarding & Refining Operations
- Implementing quick wins
- Editorial systems & Content calendar setup
- Link building prioritization & campaign launch
- Initial content prioritization & creation
- Workflows aligned with your internal team
- Schema markup implementation on key pages
Traffic & Traction Dependent
- Content updates
- Schema, content format, & technical fixes
- Content optimization for LLMs & AI overviews
- CRO experiments
- Title CTR experiments
Content Strategy Development
Weeks 4-6
Developing a product-led, full-funnel content strategy by combining research with existing content to uncover gaps & opportunities.
03 -
Research & Analysis for blog & product pages
- Customer research & competitive gap analysis
- Comprehensive keyword research & GSC analysis
- Programmatic SEO opportunity assessment
- PPC keywords (yours + competitors)
- Existing content mapping by topical keyword, product, and funnel stage
Strategy Development
- Topic clustering & content mapping
- Combining research with existing content assets
- Product-led content mapping for all funnel stages
- Competitive and opportunity gaps with an action plan
Site Structure & Authority
Weeks 6-8
Optimizing site structure & internal linking based on audit and research findings to strengthen topical authority and discoverability.
04 -
Implementation
- Comprehensive site architecture analysis & plan
- Internal linking strategy development
- URL-level decisions on what to keep, update, consolidate, or remove
Technical SEO & Performance Optimization
Weeks 8-12+
Implementing technical SEO fixes to improve site speed and Core Web Vitals.
05 -
Technical Implementation
- Implement Phase 1–identified technical SEO fixes with the development team
- Improve site speed and Core Web Vitals for better performance and user experience
- Enhance crawlability and indexing to boost long-term search visibility
- Implement structured data (schema markup) to enable rich results and improve SERP performance
Continuous Scaling & Optimization
Week 4+ Ongoing
Continuous optimization for growth, market & search shifts
Core Operations
- Project management & coordination
- Content creation & updates
- On-page optimization & performance monitoring
- Link building
- AI Overviews (AIOs) & key-page optimization
- Periodic schema markup updates on key pages as content or structure changes
Process Optimization
- Refining workflows & systems
- AI-assisted workflows
- Reddit & Quora workflows
Periodic Reviews & Experiments
Deep SEO & performance audits- Competitive analysis & market monitoring
- CRO experiments (traffic & conversion dependent)
- Title CTR experiments (traffic & conversion dependent)
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