5x Growth in Daily Clicks & Sales-Marketing Alignment for Enterprise NLP Platform

Company Overview

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An enterprise-focused NLP platform serving financial institutions with advanced natural language processing solutions. The platform targets high-value clients with a minimum deal size of $100K/year, serving major financial institutions including JP Morgan and Allianz.

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The Challenge
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When this NLP platform approached us, they were navigating a strategic pivot while facing several critical gaps:
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• Misaligned content & SEO strategy: Previous SEO efforts showed no tangible results despite having strong technical foundations
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• Operational gaps: Lacking operational expertise with content & link building
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• Missed intent-based ABM opportunities: Weren’t identifying enterprise accounts landing on the specific pages despite having ZoomInfo integration
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• Underutilized PPC validation: Available PPC budget wasn’t being used strategically to validate traffic before investing in long-form content
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Despite having solid infrastructure (ZoomInfo integration, analytics, PPC budget, and some industry authority), they needed strategic direction to turn these assets into a qualified pipeline.
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Approach
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1. Developing Initial Strategy & Identifying quick - wins
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‍‍We started with an audit, extracted Google Search Console keywords, clustered them, and mapped to see the content coverage, assess market potential, and identify quick wins.
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Key Actions
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• Analyzed already-performing pages to identify topics with existing authority
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• Deep-dive keyword research for related terms and variations around successful content
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• Mapped current rankings and identified content gaps where dedicated pages could easily win
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• Clustered extracted keywords from GSC
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• Mapped topic groups with the leading category and subcategories
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• Connected everything with dynamic pivot tables, so with that, we could see the overall picture, potential, and how to build topical map from easy to rank to harder to rank pages
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2. Direction & Operations
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This showed us clear topic categories with existing traction, traffic potential, and ranking difficulty.

Gave us clarity on where to focus our initial efforts and what type of content to leverage for the campaigns.
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From there, we:
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• Repurposed and optimized existing content
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• Created new pages for high-intent keyword
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• Built a small number of targeted backlinks to push authority where needed
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• Onboarded an editorial workflow, hired technical writers, and refined content processes
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• Used PPC campaigns to validate new keyword targets before scaling content production
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3. Account-Based Marketing Integration
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On the ABM side, we connected ZoomInfo with Google Analytics, using the “Company Source” secondary dimension to identify which accounts were visiting which pages. We exported this data into Google Sheets and built custom workflows so sales could act quickly.
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This unlocked:
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• A playbook for leveraging existing content in ABM campaigns
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• Prioritization for content, link building, and retargeting ads based on the pages that drove relevant accounts
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• The ability to align marketing and sales on content priorities
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Results
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• 5x daily clicks growth: From 50 to 250+ daily clicks in 3–4 months
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• Sales-marketing alignment: Unified approach to account-based targeting and content priorities
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• Clear account visibility: Complete transparency into which pages attracted high-value target accounts
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• Strong foundation proof: Initial traction from a handful of articles and strategic backlinks validated the approach before scaling
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• Onboarded foundational strategy & systems: Continued driving results
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