From 200 to 100K Monthly Visitors with 100 Daily Signups | Email Template Builder

Chamaileon.io is a collaborative responsive email template builder serving agencies and businesses with advanced email design capabilities.
company overview
For years, content & link building efforts showed temporary spikes but no sustained growth (100–200 monthly visitors). The team lacked strategic direction and operational expertise to compete in a highly competitive niche.
core challenge
results
Monthly visitors growth from 200 to 100K+
100 daily trial signups on brand new product
Onboarded foundational strategy & operational systems that continued driving results years later with minimal input
Email Template Builder (B2B SaaS)
CATEGORY
Pre-launch to $1M+ ARR
stage
11-50 employees
company size
Product-led
Business model
Global (HQ: Europe)
market
18 months
Duration
CodePen - Stars #Codevember_08

Company Overview

Chamaileon.io is a collaborative responsive email template builder serving agencies and businesses with advanced email design capabilities.

Background Story

While doing my BA studies in Budapest, I had the chance to work directly with the CEO & co-founder of EDMdesigner and Chamaileon.io, collaborative, responsive email template builders. At the time, they were preparing to launch chamaileon.io, a brand new product.

This was my introduction to digital marketing. With extremely limited budgets for user acquisition, SEO appeared to be our best potential for acquiring users.

Before I joined, the team had consistently produced high-quality content for EDMdesigner for 2–3 years, but without much SEO know-how. The results showed: only 100–200 monthly visitors (excluding branded keywords).

Initially, I followed their playbooks, promoting content heavily. Sometimes we’d see a spike in traffic… and then it would vanish.


And with another content promotion, I would see another wave of spike, and then it'd disappear



It was frustrating that we kept producing and promoting, but the results weren’t sticking.

One day, I asked the CEO: “How come some pages keep bringing traffic, but most just disappear?”

His response: “I hate SEO, you never know when it works and how”

The Turning Point

That didn’t sit right with me. I was convinced there had to be an answer.

If I could figure it out, I could help not only our company but also many others at the same stage and maybe even create my path to self-employment and a more flexible life.

So I went all-in. Even with only 8 hours/week available because of my studies, I worked nights and weekends to make myself irreplaceable and piece together the bigger picture.

I also had to write a dissertation, so I chose SEO as my topic: “How Can a Business Blog Create Competitive Advantage for B2B Businesses”.

This gave me a strong foundation. Books like Hacking Growth & Lean Analytics were game-changers for me, they shaped how I look at the data, run experiments, think in cohorts, and interconnect SEO multi-channel data to bring clarity and direction not just for SEO & link building but for CRO, Ads, ABM sales campaigns, and intent-based funnels.

The Breakthrough

I began running experiments and started getting traction. And with that, I could understand foundational principles that remain the same, and it all comes down to RELEVANCY.

Through our work together, I created comprehensive tools & playbooks for:

  • Competitor and market opportunity analysis
  • Content creation & updates
  • Content editorial systems
  • Project management tools and processes
  • Content strategy development
  • Keyword clustering and mapping
  • Link building, guest posting, link swaps

To give you a rough idea how what the growth curve looked like:

Results

Within a year, we achieved:

  • 100,000+ monthly visitors
  • 100 daily signups on a brand new product

The best part: The work we implemented years ago continues driving results today with minimal ongoing input. That’s the power of optimizing for search. And it played a vital role in also feeding the LLM results.

Roland Pokornyik
Co-Founder of Chamaileon.io (7-figure ARR)

"Thanks to his dedication and strategic execution, we scaled our website traffic to over 100,000 visits per month, starting from virtually zero. Alongside this growth, we consistently saw 50–100 new trial users sign up each day, which drove our first wave of customers to the platform."

Roland Pokornyik
Co-Founder of Chamaileon.io (7-figure ARR)

"Thanks to his dedication and strategic execution, we scaled our website traffic to over 100,000 visits per month, starting from virtually zero. Alongside this growth, we consistently saw 50–100 new trial users sign up each day, which drove our first wave of customers to the platform."

Ready to achieve similar results?

Let's talk about your project

Still not sure?

Read more case studies

From 10K to 40K Monthly Visitors: SEO breakthrough for $5M+ social media scheduling tool in crowded market
From 1.7K to 83K+ Monthly Visitors in 12 months with 7,000% Signup Growth | Email Automation Software
Mor Mester-Automizy
Mór Mester
Ex - CMO @Automizy (7-figure ARR)
From 10K to 50K Monthly Visitors: Turning product analytics insights into business growth
Nikolett Lőrincz
Growth Marketing Lead @OptiMonk ($5M+ ARR)
5x Growth in Daily Clicks & Sales-Marketing Alignment for Enterprise NLP Platform
From 23K to 70K+ Monthly Visitors in 3 Months with 5x Lead Growth (200 → 1,000+) | $10M+ Digital Marketing Agency
From 200 to 100K Monthly Visitors with 100 Daily Signups | Email Template Builder
Roland Pokornyik
Co-Founder of Chamaileon.io (7-figure ARR)

From 23K to 70K+ Monthly Visitors in 3 Months with 5x Lead Growth (200 → 1,000+) | $10M+ Digital Marketing Agency

From 10K to 40K Monthly Visitors: SEO breakthrough for $5M+ social media scheduling tool in crowded market

From 200 to 100K Monthly Visitors with 100 Daily Signups | Email Template Builder

Roland Pokornyik

Co-Founder of Chamaileon.io (7-figure ARR)

From 1.7K to 83K+ Monthly Visitors in 12 months with 7,000% Signup Growth | Email Automation Software

Mor Mester-Automizy
Mór Mester
Ex - CMO @Automizy (7-figure ARR)

From 10K to 50K Monthly Visitors: Turning product analytics insights into business growth

Nikolett Lőrincz
Growth Marketing Lead @OptiMonk ($5M+ ARR)

5x Growth in Daily Clicks & Sales-Marketing Alignment for Enterprise NLP Platform

Testimonials

Roland Pokornyik
Co-Founder of Chamaileon.io (7-figure ARR)

"I had the pleasure of working with Konstantine early in his career, and it was immediately clear that he had a strong passion for innovation and a proactive approach to learning. At Chamaileon.io, he took full ownership of our early SEO efforts and was instrumental in growing our organic traffic from the ground up. Thanks to his dedication and strategic execution, we scaled our website traffic to over 100,000 visits per month, starting from virtually zero. Alongside this growth, we consistently saw 50–100 new trial users sign up each day — a key driver in onboarding our first wave of customers to the platform. Konstantine’s results started showing within just a few months, and his work laid the foundation for our long-term growth. I would highly recommend him for any SEO project — whether it’s SaaS, e-commerce, or any business where organic traffic plays a critical role. He’s the kind of person who will find a way to move the needle."