From 1.7K to 83K+ Monthly Visitors in 12 months with 7,000% Signup Growth | Email Automation Software

Company Overview

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A comprehensive email automation software platform competing in one of the most saturated SaaS niches, offering advanced workflow automation, drip campaigns, and email marketing solutions.

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The Challenge
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When this email automation platform reached out, they were struggling despite significant prior investments in content marketing:
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• Minimal organic traction: Only 1–2K monthly visitors (including branded searches) despite heavy content investment
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• High-cost, low-impact link building: Spent $3,000+ on individual links without strategic direction or measurable results. And missing systems & tools to manage link-building collaborations

• Ultra-competitive market: Operating in one of the most saturated SaaS niches with countless direct competitors and affiliate sites
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• Lack of strategic clarity for content & link building
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• Operational inefficiencies: Missing effective systems and tools for content creation & link building
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• Resource misalignment: Dedicated writers and designers producing content without strategic focus or business impact
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The team had the resources but lacked the strategic direction and operational expertise to compete effectively in their crowded market.
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Before we started working together, the team was already investing heavily in content.

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They had dedicated writers and designer, and were paying more than $3,000 for some links.

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Despite this, the results were weak. Traffic stayed around 1–2K visitors per month, including branded searches.
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When I joined, the main gaps were around clarity, direction, and processes:
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• Content topics: Lacking clarity on what topics to go after, alignment between topics, product relevance, and ranking potential.
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• Project management: No system for prioritizing articles, managing production, promotion, internal linking, and post-publishing workflows.
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• Content creation workflows: New content & content updates (including content brief creation).
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• Link building: No clarity on what to build links to, how to make them evergreen, and missing systems & tools to manage link-building collaborations.
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In short, they lacked clarity on what to create, in which order, and how to support it with effective link building, internal linking, and ongoing optimization.

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Approach
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Phase 1: Strategic Foundation & Opportunity Identification
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Since the niche was highly competitive, we focused on identifying relevant, easy-to-rank topics to generate initial user engagement, build solution awareness, a topical map & authority through that.
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This approach allowed us to rank quickly for email automation-related workflows such as drip automation, welcome email automation workflows, and more.
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We structured the topical map from easy to hard keywords, using the early wins to attract actual user engagement and then redirect that momentum toward more competitive targets.
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To identify the first set of topics, we combined insights from Google Search Console with a custom gap analysis tool.
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This tool connected data from 30+ competitor pages and SERP comparisons, letting me filter and prioritize the best opportunities.

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The list grew beyond just direct competitors. We were also competing with other tools and affiliate sites targeting overlapping keywords, so we factored those in as well.
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Phase 2: Content Architecture & Site Optimization
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We audited hundreds of underperforming pages and restructured the existing content.
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Key Actions:
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• Audited hundreds of underperforming pages with strategic decisions to keep, update, merge/redirect, or delete
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• Leveraged high-traffic, driven pages for internal linking to redirect user engagement signals to newly targeted pages
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• Restructured content hierarchy and refined internal linking patterns based on topical relevancy and audit insights
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• Improved Core Web Vitals (website speed and performance) with measurable ranking impact
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Results: Cleaner site architecture that focused link equity on priority pages while eliminating content sprawl.
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Phase 3: Content Production & Distribution Systems
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We built scalable systems for consistent, strategic content creation and promotion.
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Key Actions:
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• Developed custom checklists and playbooks for different post types
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• Created templated content production workflows
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• Implemented social signal strategies for pages gaining ranking traction to boost rankings
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• Established post-publishing promotion checklist & optimization processes
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Phase 4: Strategic Link Building & Authority Development
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We transformed their unfocused, expensive link building into a systematic, high-ROI approach.

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Key Actions
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• Built comprehensive processes for prioritization, target identification, and outreach collaboration
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• Developed custom outreach campaigns targeting relevant list articles ranking for key terms
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• Focused on citations that delivered ongoing qualified referral traffic and user engagement
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• Implemented similar targeting strategies for Quora & Reddit to optimize for AI search results
  
  
• Created linkable assets that earned natural citations from major publishers
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• Used Google Ads to accelerate exposure for high-value content assets

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Our approach to list articles and industry roundups not only built topical relevancy but delivered actual ongoing qualified referral traffic and user engagement, which had a massive impact on overall rankings and signups.

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This same strategy optimizes effectively for AI search (ChatGPT, Perplexity, etc.).

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As rankings improved, we began earning natural links from big publishers.
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We also created linkable assets that others cited, and sometimes promoted them via Google Ads to accelerate exposure.
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Phase 5: Conversion Optimization & Beyond SEO
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We extended our impact beyond organic visibility to maximize business results.
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Key Actions:
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• Ran CRO experiments on high-traffic pages to maximize conversions
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• Streamlined workflows across content creation, link building, and internal linking
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• Integrated SEO insights with broader marketing operations

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Results Achieved
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Within just one year of implementing the strategic framework:
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• 48x organic traffic growth: From 1,730 to 83,000+ monthly visitors, reaching 120,000+ within months
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7,000% increase in blog signups: Massive conversion improvement from qualified traffic

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Became the only email automation software ranking for competitive terms with landing pages instead of just blog content

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Sustainable growth trajectory: Established systems continue driving compound growth
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‍Natural link acquisition: Earned organic links from major publishers as the authority increased